The first source of information that people consult when they want to understand a particular person, service, or product is the internet. For business people, this is particularly important because the information that people get on the internet about a company can determine the success of the business. Although positive news releases can enhance the image of your business, scathing rants from dissatisfied clients can be a cause of its demise. It is, therefore, imperative for businesses, big or small, to protect their online reputation and seek the assistance of internet reputation repair specialists. Discussed below are simple steps you can follow to fix your online reputation.
1. Know the Source
Before you can fix your online reputation, you need to figure out where the attacks and negative information are coming from. To do this, you can make use of the major search engines and social networks to see what comes up upon searching your name or your business’ name. The sources will likely show up in the first two pages of the mainstream search engines such as Google, Yahoo, and Bing. You should also use Facebook and Twitter search, and tools such as Social Mentions to see what people on the social media are saying about you or your business.
2. Counter the negative information with positive content
Removing the negatives /defamatory posts is always the first and best plan of action. If unable to remove, one of the most effective ways of countering internet attacks is pushing them down the search engines, also known as suppression. You can do this by posting positive content about you or your business. You have to regularly post comments, articles, blog posts, videos, and social updates that are more useful to search engines than the existing negative content. You can even seek the assistance of an SEO expert to promote your positive content up the search engines ranking.
3. Fix your online reputation with Online Reputation Repair and Management Services.
Repairing a damaged reputation and maintaining a good reputation is an ongoing process. The internet is open to millions of people, and you can’t really tell what people are saying about your services or products on a day to day basis. This makes online reputation management services a necessity. Competent online management service providers like Global Rep Repair have the necessary experience and technical know-how to identify and remove any defamatory content from the internet. You can count on them to fix your damaged online reputation amicably and promptly.
From the foregoing discussion, it is apparent that the internet has become so important that it is no longer possible to ignore what people are writing or posting there. Although there is little that you can do to stop people from posting negative content, it is imperative to deal with it as it comes. The simple steps to do this are identifying the source of attacks, countering them with positive content, and hiring an expert to remove defamatory content as it emerges.